.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to getting billions in financial backing yearly, have reared virtually $360 thousand until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag is because of market concentration, heightened governing tensions, and also economical uncertainties.ADWEEK spoke with five VCs that continue to purchase adtech companies, in spite of these difficulties, about what they are actually searching for as well as what they steer clear of. Maybe unsurprisingly, these investors are actually targeting opportunities in privacy-focused modern technologies and also industry-specific locations such as connected TV.