.Manly Bands is actually a direct-to-consumer homeowner of men’s rings. The firm launched in 2016 after John Ruggiero, the co-founder with his spouse Michelle, couldn’t discover a suitable wedding event band.This is actually Ruggiero’s second appearance on the podcast. In April 2021, our experts talked about the company’s starting, special band components, as well as extra.
Since then, Manly Bands has gotten its producer. The making of rings coming from, claim, Port Daniel’s scotch gun barrels or even Fender guitar cords produces powerful online video, points out Ruggiero, best for storytelling on social media sites and also elsewhere.The whole audio of our talk is actually embedded listed below. The records is actually modified for length and clarity.Eric Bandholz: Give us a run-through of what you carry out.John Ruggiero: My wife, Michelle, and also I started an internet ring provider referred to as Manly Bands in 2016 to solve an issue of wedding bands for guys.
Our team were actually simply married. I have sizable fingers as well as couldn’t discover a ring that I just liked that was not overpriced. My choices were actually getting from a brochure or even having one thing custom-built.I found yourself purchasing from a website.
The ring arrived in a standard mailer, without box or even customer support. It was a horrible experience by today’s ecommerce specifications.We received married, relocated to Fla, as well as needed to have a task. Our experts informed ourselves, “We’re each business owners.
Why do not our experts produce our own company?” Our experts went over the sorts of concerns we would certainly observed and also exactly how to handle them. My ring expertise came up, and also our team chose to attempt to address it for other guys.Our objective when our team began was actually to pay out rent. We presumed making a pair 1000 bucks a month from this would be actually awesome.
We considered it a lifestyle business, not high-growth. It was actually merely Michelle as well as me in our garage creating bands as well as sending all of them bent on customers. Our company had appealed something.
Our information sounded along with customers.Michelle and also I make an excellent staff. I produce ideas, as well as she’s the implementer. A ton of our results goes to her innovative mind.
She titles the rings as well as develops identities. She links the bands to consumers. Defining a band entirely as “eight-millimeter black” failed to cut it.Our company created rings from distinct components, including Jack Daniel’s gun barrels or exclusive steels.
The business removed. Since then, our team have actually grown greatly. Our company currently have more than 55 people in the Manly Bands family members.
Concerning half of those are band craftsmans who operate in our just recently gotten manufacturing store in Utah.Bandholz: When did you acquire a producer?Ruggiero: Regarding a year and a half back. Our experts had been their customer for a long times, so we knew all of them well. Many of their service was actually retail, which really did not rate of interest our company– mosting likely to mom-and-pop jewelers.
They preserved their wholesale customers and also brand name. Our team obtained some of their assets as well as carried over staff members.Prompting a manufacturing group has actually been among the greatest traits our experts’ve carried out. It is actually been amazing to walk out there and view them bring in rings out of Fender guitar cords or even metal from an M1 Abrams storage tank.Bandholz: How carries out in-house manufacturing influence advertising?Ruggiero: It’s been big.
Taking a cam to the opposite side of the office and recording the group making use of lathes to reduce the metallic poles or even whiskey barrels in to bands produces awesome video recording. Our company possess our electronic camera workers out there regularly. We make use of that video footage on our social media and also in our ads and newsletters.
Our experts make an effort to promote that considering that the majority of providers in the men’s ring space don’t manufacture. They fall ship or even purchase coming from overseas and then ship it out. But our team prefer it to last a lifetime as well as be actually one thing people can easily take satisfaction in.We have actually possessed a great deal of excellence with our military culture compilation, where our company source special military products.
Our team have the M1 Garand rifle supply, the hardwood component, from War of the nations I. Watching our staff put that in the turret as well as reduced a piece out for a ring is actually amazing.Our advertising for those rings speak about the past history, the soldiers, where the item was utilized, as well as points like that. My wife as well as I examined filmmaking in college.
Our experts use our skills to teach as well as tell a story. For instance, I lately received an e-mail from a client who shared that his grandpa utilized to steer M1 containers. The customer gifted some of those rings to his grandpa, and they possessed rather a psychological swap.
It’s nice to help customers associate with their past times and make something meaningful.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. Our experts have images on Instagram, too. I perform Twitter and LinkedIn.